Kelly Gregory Studio · The Flagship

Orders arrive by email. They should not need a human to retype them.

Email-to-fulfilment automation for custom-order shops — order capture, job sheets, stock checks and customer confirmations, built on the tools you already use. Nothing sends without a human reading it.

A$3,500 · 3–4 delivery days across 2–3 weeks

Secure your build — A$1,750 deposit Not sure yet? Start with the Audit

50% deposit to book, balance of A$1,750 invoiced at handover. Already had a Half-Day Systems Audit? Its A$450 comes off this in full, within 30 days.

Five to twenty minutes an order. Forty to two hundred orders a month.

Somebody opens each enquiry, retypes the details into a job sheet or spreadsheet, checks whether the stock is there, raises a supplier order if it's short, and writes back with a confirmation and a timeline. That's ten to sixty hours a month spent transcribing information that arrived in writing in the first place.

It's also where the errors live. A misread inscription, a wrong quantity, a due date typed a week out — every one of those is a remake, and the remake costs more than the admin did.

Already proven. Not a concept.

This is the work already delivered once, at Aim Trophies & Awards — a trophy and engraving business. Claude Cowork set up for the business, scheduled tasks pulling orders straight out of email, sales jobs prepared, stock ordered, customer confirmations written and queued. A real trade business, running real orders through it — not a demo.

If your business takes custom orders by email, this is the same build, scoped to your job sheets, your stock list, your supplier list, and your voice.

Who this is for

The right fit

2–15 person custom-order businesses: engraving, signage, print, embroidery, uniforms, framing, joinery, promotional products, awards.
Already paying a part-time admin roughly A$25–35/hr to do this by hand, or the owner doing it after close.
Orders arrive as text — email, a web form, or an attached order sheet.

Not the right fit

Orders that arrive by phone only — a different build, quoted separately.
Solo creative service businesses (photographers, designers, celebrants) — see The Content Engine, Done For You instead.
Businesses wanting payment/invoicing integration or a CRM rebuild as part of this scope.

What's included

Order capture — a scheduled task reads the orders inbox and extracts customer, item, quantity, specification, personalisation or inscription text, due date and delivery method.
Job sheet generation — a prepared sales job in your existing format, ready for the floor. Nobody has to learn a new system.
Stock check & supplier order draft — flags what's short against your stock list, drafts the supplier order for a human to approve.
Customer confirmations — written in your voice, with the real timeline, queued for somebody to read and send.
The skill file — your voice, your product names, your trade terminology, your standard terms. The part that takes longest to get right, and the part that stops every output sounding like a generic assistant.
Handover — Loom walkthroughs, a written runbook, and the files themselves. You own it and can change it without calling Kelly.
30 days of email support after handover — built to cover week three, when the real exceptions surface.

What's explicitly excluded

Nothing sends without a human reading it. No autonomous customer email, ever — a permanent design rule, not a V1 limitation.
No payment processing or invoicing integration — separate scope.
Reads a stock list. Doesn't become the stock system and doesn't replace inventory software.
No CRM migration and no database rebuild.
Quoting and pricing logic — out of scope unless specifically added. Pricing rules are where every custom-order business keeps its exceptions, and they take as long again.

How it runs

Milestone	What happens	Payment
Week Zero	Scoping call (or your Audit, if you've had one). Your top five exceptions get written into scope — everything else, written out.	50% deposit — A$1,750
Week One	Build — order capture, job sheets, stock/supplier drafting, customer confirmations, your skill file. Tested against last month's real orders.	—
Week Two	Runs alongside your existing process. This is the week the exceptions surface — every custom-order business has more than it thinks.	—
Week Three	Handover — walkthroughs, runbook, final call. Support clock starts.	Balance — A$1,750

Questions worth asking first

Will it work on my orders?

Week One runs the build against real orders from your last month, checked against what you actually did. Nothing moves to the parallel-run week until that passes.

What about the weird ones — the rush job, the handwritten note?

Your top five exceptions get written into scope at Week Zero. Everything else is written down as excluded, so nothing quietly becomes an open-ended build.

What happens when it breaks?

Thirty days of email support, starting at handover — deliberately built to cover week three, which is usually when something unexpected shows up.

Do I keep paying?

No retainer, no licence. You own the files at handover and can run and change the system without calling Kelly again.